Case Studies ▸ iGaming Review Website SEO Case Study
How ANZSEO scaled an iGaming review site to 120,000 monthly visitors
Affiliate SEO • Link acquisition • Review optimisation • Conversion funnels
+950%
Organic traffic growth
320
Keywords in Top 10
DA 36
Domain Authority (from 11)
40%
Conversion rate improvement
The Challenge
Client name withheld. The site had potential but sat behind larger affiliates on competitive iGaming searches.
- Low visibility for terms like “best casino reviews” and “safe online casinos”.
- Thin review templates without comparison structure or schema.
- No authority links from iGaming press or communities.
What We Did
- Redesigned review pages with comparison tables and structured data.
- Built topical clusters covering responsible gaming, payment options and bonuses.
- Launched digital PR with interviews and features on iGaming news sites.
- Introduced bonus alerts and email capture to improve conversion.
Keyword Wins
| Keyword | Before | After | Impact |
|---|---|---|---|
| best online casino reviews | #64 | #3 | Affiliate conversions |
| safe online casinos | Not Top 100 | #4 | Trust and authority |
| casino bonus reviews | #52 | #5 | High intent traffic |
| new casino sites 2025 | #39 | #6 | Fresh content demand |