ANZSEO
Case Studies ▸ Large iGaming Website SEO Case Study

Launching a Large iGaming Platform: From Zero to 250,000 Monthly Visitors

Technical SEO • International strategy • Authority building • Scalable content

0 → 250K
Monthly visitors in 14 months
520
Keywords in Top 10
DA 42
Domain Authority growth
+3.5x
Revenue from affiliates

The Challenge

Client name withheld. This new large-scale platform needed to establish authority in a saturated iGaming market with no existing content footprint.
  • No indexed pages or backlinks at launch.
  • Competition from established global casino affiliates.
  • Requirement for multilingual support across priority markets.

What We Did

  • Built a scalable content engine with 300+ review and bonus pages.
  • Created multilingual hubs targeting English, Spanish and Japanese markets.
  • Secured coverage in tier‑one iGaming media and financial press.
  • Implemented sitewide technical SEO with custom schema.
Organic traffic growth for large iGaming platform

Keyword Wins

KeywordBeforeAfterImpact
new online casinos 2025Not ranked#2High intent signups
casino bonus codesNot ranked#3Affiliate conversions
online roulette sitesNot ranked#4Category growth
play slots onlineNot ranked#5Mass traffic term
Book a Free Strategy Session