Case Studies ▸ Oh That's Gold SEO Case Study
Oh That’s Gold: From YouTube Hobby to $30K/Month in Organic eCommerce
eCommerce • Product SEO • Content hubs • Community funnels
+2,200%
Monthly organic visitors
210
Keywords in Top 10
4.2%
Shopify conversion rate
$30.8K
Monthly sales (from $2K)
The Challenge
Site relied on YouTube traffic; ranked for very few commercial terms like “buy paydirt online”.
- Thin product pages; no schema
- No content hub for goldfields & how‑to guides
- Weak internal structure
What We Did
- Product SEO: rewrote paydirt pages, FAQ/schema & comparison blocks
- Content hub: 50+ articles (Araluen, Turon, Oallen, Hill End)
- Link building: 60,000+ links; collabs with niche YouTubers & forums
- Funnel: video CTAs → store; email capture & launches
Keyword Wins
| Keyword | Before | After | Impact |
|---|---|---|---|
| buy paydirt online | #44 | #3 | High‑intent sales |
| best gold paydirt australia | Not Top 100 | #2 | Category demand |
| gold prospecting gear | #33 | #6 | Accessory upsell |
| araluen gold | #58 | #5 | Content hub traffic |